Luxury hair studio
Maison Aurèle
A quiet, editorial presence for a colour-led hair studio — where the work does the talking and booking is always one tap away.
The challenge
Great studio. A website that undersold it.
A studio with exceptional colour work, an attentive team and a waiting list — represented online by a template site that hadn't changed since opening. The booking link lived three taps deep, the gallery was a wall of unsorted uploads, and on a phone the whole thing felt like a brochure someone had folded in half.
Before / after
A presence that matches the chair-side experience.
Before
- Booking link buried in a footer
- Unsorted gallery, no story
- Slow, non-responsive template
- Instagram doing all the work
After
- Persistent 'Book' action on every screen
- Curated work, grouped by service
- Sub-second loads on mobile
- Instagram becomes a feed, not the site
Creative direction
Treat the studio like a fashion house.
Full-bleed imagery, restrained type, one molten-gold accent and generous dark space so every photograph feels curated. The navigation stays minimal; the booking action is persistent — visible at the top on desktop and pinned to the bottom on mobile.
Palette
#0B0B0C
#D4AF5A
#F3EEE6
#2A2A2E
Typography
Aa
Fraunces — light, optical size 144
Manrope — 400 / 500
Mood
Key improvements
Four changes that move the needle.
01
Booking flow
A single, persistent call-to-action that opens the studio's existing booking system in one tap — no hunting, no dead ends.
02
Mobile experience
Designed at phone width first: thumb-reachable actions, edge-to-edge imagery and text set for reading, not zooming.
03
Brand perception
Editorial layouts and a single luxury accent lift the brand from 'local salon' to 'destination studio'.
04
Local SEO
Clean service pages, structured data for a hair salon, and location copy written for how people actually search.
Screens
Designed for the phone in their hand.
Every screen is built as real, responsive code — these are live components, not static renders.
Home
Cinematic opener with a persistent booking action.
Services
Colour, cut and treatment menus with transparent pricing.
Book
Booking system opens in a single tap on mobile.
Studio
The team, the space and the standards.
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