Modern skin & wellness brand
Lumen Skin Clinic
Calm, clinical confidence for a skin and wellness clinic — a site that explains treatments clearly and makes the first consultation feel easy.
The challenge
Great results. A confusing first step.
Skin treatments are a considered purchase. Prospective clients want reassurance — who is treating them, what the process is, what it costs. The existing site had the answers scattered across PDFs and an Instagram highlight, and the consultation form asked for eleven fields before anyone had built any trust.
Before / after
Clarity that turns curiosity into consultations.
Before
- Treatment info spread across PDFs
- Eleven-field enquiry form
- No practitioner profiles
- Mobile layout broke on long pages
After
- Treatment explainers in plain language
- Three-field consultation request
- Practitioner profiles with credentials
- Reads beautifully on any screen
Creative direction
A light, clinical palette softened with warm clay and sage.
Plenty of breathing room, plain-language treatment explainers and practitioner profiles that put a face to the clinic. The consultation request is reduced to three fields, with the calendar link one step away.
Palette
#F4EFE8
#C9A98C
#1F1E1C
#AFB8A6
Typography
Aa
Fraunces — light, soft axis
Manrope — 400 / 500
Mood
Key improvements
Four changes that move the needle.
01
Booking flow
A three-field consultation request with an instant calendar hand-off, so the clinic's front desk stops chasing incomplete emails.
02
Mobile experience
Long-form treatment pages broken into scannable sections with a sticky 'Book a consultation' action on phones.
03
Brand perception
Light, considered design language that signals expertise and care — the opposite of a discount aesthetic.
04
Local SEO
One page per treatment with FAQ schema, plus location pages that answer the questions people type into search.
Screens
Designed for the phone in their hand.
Every screen is built as real, responsive code — these are live components, not static renders.
Home
A calm opener that names the clinic's specialisms immediately.
Treatments
Each treatment explained: what, how long, what to expect, from-price.
Consultation
Three fields, then a calendar. Nothing else in the way.
Practitioners
Credentials and approach, so trust builds before the visit.
Next concept
Atelier Ongle
Editorial nail studio · Concept redesign