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Concept redesign

Editorial nail studio

Atelier Ongle

An art-directed home for a nail studio whose work belongs in a magazine — bold, gallery-first and built for the way its clients browse.

Year
2026
Status
Concept redesign
Scope
Creative direction · Gallery system · Booking integration · Local SEO foundations
Atelier Ongle
GalleryMenuStudioBook
Book
Nails, as art.
Autumn edit — 01
Chrome French
from $85

The challenge

Great work. A website nobody could find it on.

The studio's Instagram had thousands of followers and the website had none of that energy — a generic template with a stock photo of hands that weren't theirs. New clients couldn't tell what the studio specialised in, couldn't see prices, and had to DM to book.

Atelier Ongle — detail imagery

Before / after

The portfolio their work always deserved.

Atelier Ongle
HomeAbout UsServicesGalleryContactPricesReviews
Welcome To Our Salon!!!
We offer a wide range of services for all your hair, beauty and nail needs. Walk-ins welcome! Please call us to make an appointment or send us a message on Facebook.
CLICK HERE
image1.jpg
image2.jpg
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© 2016 Atelier Ongle · Website by TemplateWizard · Book Online · Visitors: 004213
Atelier Ongle
GalleryMenuStudioBook
Book
Nails, as art.
Autumn edit — 01
Chrome French
from $85
BeforeAfter

Before

  • Stock photos instead of real work
  • No prices, no service menu
  • Booking only via DM
  • Zero local search presence

After

  • Gallery grouped by style and season
  • Price-from menu with durations
  • One-tap booking on every page
  • Discoverable for 'nail studio near me'
Atelier Ongle — interior mood

Creative direction

Let the work lead.

A gallery-first layout with editorial pacing — large, small, offset — set in a noir palette with bordeaux and champagne. Playful italic display type gives the brand a voice; a clear 'Book' action and price-from menu give clients what they came for.

Palette

Noir
#0D0B0C
Bordeaux
#5C1F2B
Champagne
#E6D3B3
Chrome
#B9B9C2

Typography

Aa

Fraunces — italic, wonky axis
Manrope — 500

Mood

EditorialPlayfulNoirGallery-first

Key improvements

Four changes that move the needle.

01

Booking flow

Booking system integration with a persistent action, so the studio's DMs go back to being conversations, not a queue.

02

Mobile experience

A swipeable gallery and a bottom-pinned book button — designed for the phone the client is already holding.

03

Brand perception

Art-directed layout and typography that signal 'studio', not 'salon chain'.

04

Local SEO

Service and location pages, image alt text that describes the work, and a Google Business Profile that finally matches the site.

Screens

Every screen is built as real, responsive code — these are live components, not static renders.

9:41●●●
Atelier Ongle
New season
Nails, as art.
Structured manicure
from $65
Nail art — per nail
from $8
Seasonal edit set
from $120
Book now

Home

Gallery-first opener with a rotating seasonal edit.

9:41●●●
Menu
01
Chrome French
from $85
02
Structured manicure
from $65
03
Nail art — per nail
from $8
04
Seasonal edit set
from $120
Book a service

Gallery

Filterable by style — chrome, French, art, seasonal.

9:41●●●
Book
Service
Structured manicure
from $65
Day
Tue
14
Wed
15
Thu
16
Fri
17
Sat
18
Time
10:00
11:30
13:00
14:30
16:00
17:30
Confirm booking

Menu

Services with from-prices and durations, no surprises.

9:41●●●
Gallery
This season's edit.
Chrome, sheer French and sculptural art, grouped by style so you can find your next set in seconds.
Book now

Book

Booking system embedded — no DMs required.

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